Introducing AMIE, Captivate’s Audio Mastering and Integration Engine

Update: We decided to move the mastering part of AMIE to a brand new, standalone module and tweak the acronym slightly to better reflect what AMIE does for the serious indie podcast creator: AMIE now reflects Captivate’s “Audio Monetization & Integration Engine”.

Captivate.fm introduces audio processing, dynamic content and ad insertion to its suite of podcast hosting, analytics & distribution tools with the release of its Audio Mastering & Integration Engine, aka “AMIE”.

Podcast hosting, analytics and distribution platform Captivate.fm today announced the beta of its new dynamic content infrastructure, enabling podcasters of all sizes to benefit from audio insertion technology.

Captivate’s Audio Mastering & Integration Engine (AMIE) is built for both smaller independent podcasters whilst providing larger, advertising-centric podcasters & brands the enterprise-level tools that they need to run successful ad campaigns.

Featuring dynamic content insertion at its core, AMIE allows for much more than dynamic ads and has been designed with Captivate’s mission – to help podcasters to grow their listenership, audio influence and brand – in mind.

“Dynamic ad insertion sounds so complex,” says Mark Asquith, CEO of Captivate, “but there’s really no need for it to be reserved for podcast power-users, advertisers and brands.”

“When conceptualising AMIE, we realised that whilst smaller, independent podcasters make up the vast majority of the podcasting space, they’re often the ones feeling left out of the ‘advanced’ technology that is available to larger shows, networks and brands. 

“That’s why we designed AMIE to not only provide the ad insertion technology that can be expected from a world-class podcast hosting platform but to allow smaller shows to benefit from growth opportunities via trailer-swap capabilities, repeatable snippet insertion, automatic episode cross-promotion, split testing options and more. AMIE truly is dynamic content insertion technology for every podcaster.”

CTO Kieran McKeefery adds, “We approached dynamic content insertion by building it around the existing tools that larger podcasts, networks and advertisers use. By then rethinking and reworking how that technology can be applied on a smaller scale, we can help the day-to-day podcaster to grow and compete sustainably.”

As well as providing dynamic content opportunities, AMIE also features a proprietary audio processing and mastering engine, allowing podcasters the chance to optimize their audio easily and quickly.

Evo Terra, Captivate advisor and founder of Simpler Media, states that “…putting dynamic content capabilities in the hands of creators will enhance the best part of podcasting: creativity. I’m excited to hear how the creators of Captivate-hosted podcasts implement AMIE, which will further cement podcasting as a medium for creativity like no other.”

“This is a great step towards the democratization of advertising tools in podcasting. There’s no reason tech like this needs to be exclusively for the top 1% of shows” adds Jordan Harbinger, advisor and host of The Jordan Harbinger Show.

Fellow Captivate advisor Daniel J. Lewis closes with “Most people think of dynamic insertion as being reserved for ads and used by large networks or massive-audience podcasts. Now, any podcaster can use AMIE for not only ad-insertion but also to leverage their entire podcast catalog for growth with time-sensitive promotions or strategic calls to action.”

AMIE is in private beta and will be released publicly over the next few months.

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Mark

Known as "That British Podcast Guy", Mark is one of the United Kingdom's original podcasting experts. He is Managing Director & co-founder of podcast hosting, analytics & monetisation platform Captivate.fm which was acquired by Global in 2020 and is known worldwide as an insightful, thought-provoking and actionable podcast industry keynote speaker. Mark has educated on podcasting and delivered thought leadership at events including Podcast Movement, Podfest, Harvard's "Sound Education" and many more. His focus is on helping people to achieve their own podcasting goals and on improving the podcasting industry for the long-term. Twitter: MrAsquith. Instagram: MrAsquith. Podcast: The Podcast Accelerator.