Listener Ethics & Privacy: Introducing “Full Transparency Mode” for Your Captivate Podcast

The podcast industry is growing and with it, the technology in the space and the value of advertising dollars is also growing. Attribution of those ad dollars is pushing the industry to track more and more as the brands look to define their ROI.

As such, several third-party tracking, sponsorship and advertising tools are popping up such as Chartable & Podcorn.

The challenge for creators is maintaining ethical practices when it comes to your listeners, even if a creator isn’t aware that listener data may be being passed elsewhere – after all, it’s you that they’re trusting when they listen to your show and in turn, you trust Captivate as your host to do the best by you.

There’s a lot being discussed about listener privacy right now in the podcasting space and in addition to our Captivate listener privacy policy, we are happy to announce that Captivate is the first podcast hosting platform in the world to provide a “Full Transparency Mode” for all podcasts and creators.

Enabling this will append a short, nicely formatted statement to the end of each of your episode show notes that will disclose to the listener which third-party analysis tools are being used within your show, along with a link to each service’s privacy policy so that the listener can dig deeper into those services, should they have any questions.

We believe in transparency and urge all podcast hosting companies to consider implementing Full Transparency Mode within their platforms, too.

As always, your support means the world and from Kieran and me, I’d like to thank our superb advisory board for the work done on this initiative.

Mark

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Mark

Known as "That British Podcast Guy", Mark is one of the United Kingdom's original podcasting experts. He is Managing Director & co-founder of podcast hosting, analytics & monetisation platform Captivate.fm which was acquired by Global in 2020 and is known worldwide as an insightful, thought-provoking and actionable podcast industry keynote speaker. Mark has educated on podcasting and delivered thought leadership at events including Podcast Movement, Podfest, Harvard's "Sound Education" and many more. His focus is on helping people to achieve their own podcasting goals and on improving the podcasting industry for the long-term. Twitter: MrAsquith. Instagram: MrAsquith. Podcast: The Podcast Accelerator.